In 2013, there were two buddies hanging out in the basement kitchen of St.Paul's Memorial Church. One dude, a retired facilities maintenance man, knew restaurants, having worked in them almost exclusively since 1968. By 1977, he had a restaurant sandwich shop that was open for two years. In 1989, he succeeded in graduating from the Conrad N. Hilton College at the University of Houston with a Bachelor's degree in Science in Hotel and Restaurant Management.
He pulled a pizza sauce recipe from the internet. After doctoring a few ingredients, the sauce produced was savory and sweet. A Bobby Flay recipe for a pizza dough was the beginning of Holy Smokes Pizza crust. The other dude was a contractor/pizza connoisseur and did a lot of traveling in the U.S. Every city he was in, he found the mom and pop pizza places to sample their pies. He knows pizza!
The pizza was topped with lotsa Mozza cheese and wall-to-wall pepperoni, and the pie was ready to bake.
In 2013, there were no pizza ovens, so into the regular oven it went. 10 minutes later, @ 600`, the pizza was ready to try. After a couple of bites of the pizza, the connoisseur paused between bites and said, "Holy smokes, that's good pizza!"
A new brand began...